DIRECTOR OF DIGITAL

Niagara Falls, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel strategic leadership for art and culture clients, translating audits into cohesive brand, web, and social playbooks and guiding senior client relationships.

  • Communications Audits & Strategy: Own audits and turn findings into actionable branding, web, and social strategies.
  • Campaign Oversight: Drive integrated campaigns across brand, web, social, editorial, and email with data-driven adjustments.
  • Team Leadership & Client Management: Mentor teams and maintain executive-level client relationships to grow accounts.

Job Description

Responsibilities
  • Communications Audits & Strategy: Lead comprehensive communications audits for new and existing clients, evaluating brand voice, content architecture, digital presence, competitive positioning, and audience engagement.
  • Synthesize audit findings into actionable content and design strategies that inform branding, web, and social workstreams.
  • Define channel strategy, messaging hierarchies, and tone of voice guidelines across digital touchpoints.
  • Develop strategic frameworks for organic and paid campaigns, including editorial calendars, content pillars, and paid media approaches.
  • Client Management: Serve as senior point of contact across key accounts, leading strategy presentations, kickoffs, and ongoing client calls.
  • Translate client goals and feedback into clear internal briefs and creative direction.
  • Build and maintain strong client relationships that support retention and account growth.
  • Ensure all deliverables meet the strategic and quality standards expected by both the agency and its clients.
  • Campaign Oversight: Oversee integrated campaigns across brand, web, social (organic and paid), editorial, and email channels.
  • Collaborate with Creative Director, designers, copywriters, and developers to ensure strategic cohesion from concept to publication.
  • Monitor performance data and lead monthly reporting; translate analytics into revised strategy and recommendations.
  • Identify and pitch new opportunities for campaign extensions, creative partnerships, and audience development.
  • Team Leadership: Provide mentorship and direction to account managers, project managers, and content strategists.
  • Champion a culture of creative rigor, cultural fluency, and operational excellence across the team.
  • Collaborate with agency leadership on new business pitches and proposal development.
Digital Counsel logo

Digital Counsel

Digital Counsel is a New York creative agency founded by experts in the fields of contemporary art and media. We provide advertising by artists. Our services encompass digital marketing strategy, content creation, including editorial and artist commissions, social media management, paid media advertising, and guerilla marketing. We also offer branding, website design, and full stack development. Select clients include Hyundai Artlab, Rockefeller Center, Harmony Korine’s EDGLRD, The Armory Show, Aspen Ideas: Climate, a partnership between the City of Miami Beach and the Aspen Institute, Crystal Bridges Museum of American Art, and the Art Dealers Association of America (ADAA).We are the first official affiliate of Cultural Counsel, the “big tent” (Vanity Fair) communications firm that provides media strategy for the world’s top institutions, art organizations, and brands, including A24, Mellon Foundation, and Times Square Arts. Together, our sister companies bring an innate understanding of trends and cultural themes sharpened by decades of working in the art world.As a social-first firm led by artists, we understand the nuanced distinctions within the contemporary art world—as well as an instinctual plan to communicate key narratives to the wider public. We deliver premium services designed to amplify earned media, as well as a full suite of advertising and digital marketing tools.

Founded in 2022
New York, New York, USA
10 employees (5 in marketing)

Traffic Signals

Monthly Visitors
262
Traffic Source Mix
Search
28.6%
Direct
53.6%
Referral
6.6%
Social
9.9%
Paid
1.2%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (20% of company)
Median Career Experience
7 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
4