Responsibilities

• Owns the digital consumer experience for Cole Haan in the U.S.
• Directs digital merchandising to tell winning assortment and product stories that differentiate the brand and drive commercial results
• Interprets digital commerce revenue, traffic, conversion and purchase composition outcomes and forms go-forward action plans, including key events and promotions, product drops and releases
• Communicates business and consumer results to leadership and cross-functional stakeholder teams
• Partners with analytics and insights team to ensure business intelligence and advanced analytics requirements are achieved, and leverages voice-of-consumer feedback to shape priorities
• Partners with merchandise buying and planning teams to ensure product flow and availability aligns with revenue and margin targets
• Establishes prioritization for eCommerce capability development and leads commerce platform functional design
• Oversees content planning and implementation, and aligns storytelling deployment with consumer segments and their visit behaviors
• Is a UX practitioner and understand how to drive brand identity and eCommerce conversion through usability and device optimization
• Partners with marketing and brand design teams to ensure cross-channel and brand experience alignment

Requirements

• 8+ years experience operating in a brand owned eCommerce and omnichannel direct-to-consumer environment
• Bachelor’s degree required
• Exceptional relationship management experience Must be extremely detail-oriented and have a hands-on approach
• Demonstrated team leadership skills
• Capable of building strong cross-functional relationships across the company
• Demonstrated success influencing across interdependent functions
• Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities
• Highly proficient in Microsoft Office
• Experience with Salesforce Commerce Cloud or Shopify platforms
• Experience with personalization tools, product recommendation engines, search optimization, and testing platforms

Benefits

• Health Insurance
• Dental Insurance
• Vision Care
• Health Savings Accounts
• 401(k) Retirement Plan
• Vacation Time
• Sick Time
• Paid Parental Leave
• Holidays
• Cole Haan Discounts