Director Digital Activation at OMD | New York City, NY | $90K/yr – $215K/yr

OMD

Director Digital Activation

New York City, NY (On-site)

$90K/yr – $215K/yrDirector/Executive8+ years expTemporary

Posted 5 weeks ago

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Job Summary

Own programmatic media strategy and cross-channel activation with strong focus on roadmap, learning agenda and agency enablement.

Lead the Roadmap and Engagement Model for Programmatic and Direct channels and push PMP/PG opportunities.
Co drive QBRs, train the agency and activation teams, and push adoption of new solutions across advertiser models.
Identify and pilot innovative opportunities (e.g. advanced TV, cross-channel planning) to raise programmatic impact.

Job Description

Campaign Planning and Execution
Provide additional value within self-serve DSP partners through the evaluation of campaign strategy, optimizations, reporting and measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems)
Support activation team with direct IO partnership evaluation, planning, and execution.
Drive media activation thought leadership within the holistic process in partnership with the SME.
Focus on programmatic innovation and be a champion for the program.
Support agency partners and activation team in building strong holistic campaigns.
Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
Review of new solutions and partners as applicable.
Lead Roadmap, Learning Agenda and Engagement Model for the Programmatic and Direct channels
Supports programmatic adoption across the agency.

OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996

New York, New York, USA

4.2K employees (1,415 in marketing)

www.omd.com

67% recommend to a friend

82% CEO approval