Responsibilities

• Translate revenue targets into quarterly pipeline plans by segment and region
• Develop and execute integrated demand campaigns aligned to go-to-market priorities
• Own the promotional calendar and campaign sequencing
• Partner closely with Sales and customer leadership on territory, vertical, and account focus
• Review campaign performance regularly and adjust tactics based on data
• Ensure the strategy for identifying, tracking, and activating buying signals is implemented and running successfully
• Define high-intent triggers (engagement behavior, funding shifts, leadership changes, competitive displacement, etc.)
• Partner with Marketing Operations and Sales to operationalize signal routing for high-intent activity
• Develop coordinated plays triggered by intent activity
• Ensure buying signals translate into actionable pipeline acceleration

Requirements

• 8+ years of progressive B2B marketing experience
• 3–5+ years leading demand generation or revenue marketing programs
• Experience managing pipeline targets and performance metrics
• Strong digital acquisition and performance optimization expertise
• Experience implementing ABM strategies
• Experience leveraging buying signals or intent data
• Proven partnership with Sales teams
• Travel Required; 30% travel in support of field-level marketing efforts, including prospect site visits as well as; annual trips to corporate headquarters
• All team players must be eligible to work in the United States, verified by completion of USCIS Form I-9
• ADA Statement: Reasonable accommodations may be made to enable individuals with disabilities to perform any and all essential functions.

Preferred

• K–12 education market experience strongly preferred
• Familiarity with district buying cycles and funding structures

Benefits

• Competitive salary
• Medical, Dental, Vision, and Rx benefits
• 401(k) with a generous company match and profit-sharing opportunity
• Company-paid life insurance, short- and long-term disability insurance
• 12 paid company holidays, including two floating holidays of your choice, per year
• Monthly wellness days and generous paid time off (PTO)
• A supportive, team-oriented work environment
• Opportunities for personal and professional growth