Responsibilities

• Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
• Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
• Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns.
• Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions.
• Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact.
• Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts.
• Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees.
• Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives.
• Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities; partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals; create customer-focused campaigns that strengthen relationships and increase customer lifetime value.
• Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities; oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events; ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth; build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion.

Requirements

• 10+ years of B2B SaaS marketing experience, preferably in cybersecurity, that includes leadership responsibility for demand generation and experience owning marketing-sourced pipeline, opportunity creation, and revenue performance metrics
• Proven track record of exceeding pipeline and bookings targets in high-growth SaaS organizations
• Expertise in lead acquisition, ABM, digital marketing, customer marketing, partner marketing, and event marketing
• Strong understanding of marketing operations, attribution, forecasting, analytics, and marketing technology platforms
• Early adopter of AI technologies to improve marketing effectiveness, efficiency, and revenue outcomes
• Strong executive presence and ability to influence cross-functional stakeholders across Sales, Marketing, Channel, Customer Success, and executive leadership
• Analytical mindset with the ability to translate data into actionable business insights and strategic decisions

Benefits

• Compensation $150,000 - $200,000
• Community-driven culture with employee events
• Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture