Drive enterprise marketing for a growth-stage team, owning ABM-enabled pipeline from paid media to events and sales enablement.

• Own the marketing roadmap connecting paid media, events, and ABM to pipeline
• Must-have: proven growth-marketing leadership with cross-functional alignment
• Standout: enterprise-focused with budget ownership across demand gen and enablement

Responsibilities

• Design and lead the marketing roadmap that supports our emerging sales-led and outbound growth motion .
• Develop the strategy that connects paid media, events, and ABM to pipeline generation
• Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
• Ensure marketing initiatives translate directly into qualified pipeline and deal velocity
• Oversee our existing paid media team while expanding performance marketing capabilities beyond inbound.
• Manage and develop the paid media function
• Optimize Search, Social, and Programmatic campaigns
• Improve acquisition efficiency and ROI across channels
• Build a repeatable event-to-pipeline engine.
• Design and test a portfolio of lead generation events

Requirements

• Proven experience leading performance or growth marketing teams
• Experience supporting sales-led or enterprise go-to-market motions
• Strong track record building pipeline generation strategies
• Experience managing cross-functional marketing programs
• Experience implementing or operating Account-Based Marketing programs
• Experience designing and scaling event-based lead generation
• Strong understanding of marketing funnel optimization
• Experienced people leader who builds strong, accountable teams
• Comfortable building processes, measurement frameworks, and new operating models
• Excellent communicator across marketing, sales, and executive stakeholders
• Builder mindset — able to create structure in ambiguous environments