Responsibilities

• Lead, manage, and grow the SDR team to exceed pipeline targets.
• Define KPIs, outbound processes, and cadences.
• Coach SDRs on messaging, personalization, and objection handling.
• Implement tools and reporting to drive performance and accountability.
• Develop and execute outbound strategies targeting key market segments.
• Monitor, analyze, and optimize pipeline performance from outbound channels.
• Partner with RevOps for accurate attribution, forecasting, and reporting.
• Collaborate with Partnerships to source and engage new partner opportunities.
• Support event marketing initiatives including webinars, conferences, and partner activations.
• Track and report on pipeline contribution from partnership and event campaigns.

Requirements

• 10+ years in demand generation or growth marketing, including 4+ years leading teams and owning pipeline in a high-growth B2B SaaS or tech-enabled services company
• Proven track record building $100M+ ARR pipelines with efficient budgets
• Deep experience across full demand mix: ABM, events, field marketing, paid media, lifecycle, content syndication, partner marketing
• Hands-on expertise with HubSpot or Marketo, Salesforce, and modern demand tech stack including intent and enrichment tools
• Strong executive presence; able to present strategy and results to CEO and board
• Data-driven, analytical, and fluent in pipeline attribution and reporting

Nice to have

• Bonus: experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology