Prospera Market Strategies

Director of Demand Generation & Revenue Operations

Austin, TX (Hybrid)

$158K/yr – $193K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead and scale enterprise demand generation and revenue operations across multiple business lines to fuel pipeline, revenue, and reliable forecasting.

  • Lead cross-functional demand programs spanning CRM, attribution, and paid media
  • Must-have: 10+ years in B2B marketing and revenue operations with Salesforce and automation tools
  • Standout: Strong track record building teams and delivering measurable ROI at scale

Job Description

Responsibilities

  • Own and execute enterprise-wide demand generation strategy across multiple business lines
  • Build and scale full-funnel acquisition programs that drive qualified pipeline and revenue
  • Develop and optimize multi-channel campaigns across email, digital, social, and outbound channels
  • Continuously improve MQL-to-SQL conversion rates and pipeline velocity through rigorous testing and optimization
  • Design and implement attribution models and reporting frameworks to track marketing impact on revenue
  • Lead CRM strategy and optimization, including Salesforce architecture, reporting, and automation
  • Establish pipeline visibility and forecasting capabilities for executive decision-making
  • Align marketing and business development through shared metrics and processes
  • Oversee paid media investment across channels including LinkedIn, Meta, search, and programmatic
  • Optimize CAC, LTV, and ROI through rigorous testing, analytics, and strategic budget allocation

Requirements

  • 10+ years of experience in B2B marketing, demand generation, or revenue operations
  • Proven track record of driving significant pipeline and revenue growth through integrated marketing strategies
  • Deep expertise in performance marketing, paid media, and acquisition strategy
  • Strong experience with CRM and marketing technology platforms, particularly Salesforce, email platforms, and marketing automation tools
  • Demonstrated ability to build and lead high-performing, cross-functional teams
  • Strong analytical mindset with experience in attribution modeling, ROI analysis, and data-driven decision-making

Preferred

  • Background in financial services, fintech, or complex B2B environments
  • Experience supporting multi-brand or multi-business line organizations
  • Familiarity with B2B, B2B2C, advisor, or enterprise sales models