Responsibilities

• Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints
• Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI
• Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency

Requirements

• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
• Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations.
• Data-driven mindset with strong analytical skills and experience with marketing attribution

Benefits

• This is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• Competitive salary
• High-quality health benefits
• 401(k) with employer match
• Career growth opportunities
• Unlimited paid time off
• Company-issued laptop (choice of Mac or PC)
• Professional development budget