Director of Demand Generation

San Francisco, CA (Hybrid)

$210K/yr – $260K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

Job Summary

Own and scale demand generation programs and ABM efforts to drive qualified pipeline across enterprise and PLG motions, partnering with Sales, RevOps, and Product Marketing to optimize the full funnel and maximize ROI.

  • Own pipeline generation and ABM programs
  • Collaborate with Sales and RevOps to optimize funnel and attribution

Job Description

Responsibilities

  • Own Pipeline Generation
  • Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
  • Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
  • Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
  • Optimize lead generation, conversion, and pipeline velocity across the entire funnel.
  • Scale Marketing Programs
  • Launch and iterate campaigns quickly using data-driven experimentation.
  • Partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns.
  • Collaborate with Growth Marketing to ensure cohesive messaging and customer journeys across self-serve and enterprise audiences.
  • Support field marketing initiatives, executive events, and industry conferences.

Requirements

  • 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
  • Proven track record of building programs that generate measurable pipeline and revenue.
  • Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
  • Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
  • Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
  • Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
  • Hands-on operator who enjoys building from scratch while thinking strategically.
  • Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.
  • Excellent written and verbal communication skills.

Benefits

  • We offer a comprehensive benefits package designed to support employees professionally and personally, including medical, dental, and vision insurance, a competitive 401(k) retirement plan with company matching, and additional benefits and perks.
  • The opportunity to work on ambitious AI products alongside a highly experienced, fast-moving, and international team.
  • Significant ownership, direct impact, and opportunities for professional growth as the company scales.
  • This is a fully remote role based in the United States , with occasional business travel to our San Francisco office required for team meetings, planning sessions, company events, and other in-person collaboration. Team members are expected to be available during agreed working hours and maintain sufficient overlap with the relevant team’s time zone. While we work remotely, we value active communication, responsiveness, and close collaboration across teams.
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Higgsfield AI

We're a video AI company dedicated to democratizing social media content creation to everyone

Founded in 2023
San Francisco, California, USA
208 employees (91 in marketing)

Salaries

Posted range

$210K/yr – $260K/yr

Taken straight from the job posting.

See all Higgsfield AI salaries

Marketing Team

Marketing Team Size
75 (36% of company)
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$8M
Last Raise
Seed, 2 years ago

Traffic Signals

Monthly Visitors
23.6M
Traffic Source Mix
Search
38%
Direct
55.4%
Referral
3.9%
Social
2.2%
Paid
0.5%

Headcount Trend

Current headcount: ~244

Recent News

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Director of Demand Generation

Higgsfield AI · San Francisco, CA · Hybrid