Responsibilities

• Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
• Drive net-new qualified enterprise pipeline aligned to ICP accounts
• Strengthen campaign architecture, segmentation, and targeting precision
• Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
• Improve campaign-to-opportunity conversion and channel efficiency
• Establish clear performance benchmarks, reporting rigor, and pipeline visibility
• Partner closely with Sales leadership to align on target accounts and revenue goals
• Lead and mentor the demand team toward experimentation, accountability, and performance

Requirements

• 7-12+ years of demand generation or growth marketing experience in B2B SaaS
• Proven track record of driving enterprise pipeline acceleration
• Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
• Salesforce ecosystem familiarity is strongly preferred
• DevOps, developer tooling, or technical SaaS experience is highly preferred
• Demonstrated success running integrated, omnichannel programs
• Strong analytical orientation with a clear attribution mindset
• Confidence to challenge assumptions and introduce new ideas

Benefits

• What We Offer
• Opportunity to shape the digital strategy at a high-growth Salesforce ISV
• Collaborative, innovative, and mission-driven culture
• Competitive compensation and benefits
• Career growth in a fast-scaling company serving global enterprises
• Extras (Benefits & Perks)
• Competitive compensation, incentive structure, and company equity
• Daily coaching, mentorship, and growth opportunity