Director, Demand Generation

USA (Remote)

$180K/yr – $210K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own global demand-gen strategy and budget, turning data into executive-ready plans and steering a high visibility GTM that balances long term brand with rapid pipeline progress.

  • Strategic ownership of a multi-channel demand-gen program, forecast accuracy, and budget allocation.
  • Leadership and cross functional alignment to accelerate enterprise ABM and pipeline velocity.
  • Translate complex analytics into concise, board-ready insights guiding Go-To-Market decisions.

Job Description

Responsibilities

  • Strategic Vision and Orchestration: Cultivate and champion a sophisticated, multi-channel demand generation strategy aligned with long-term corporate objectives to ensure predictable and scalable revenue expansion.
  • Revenue Forecasting and Fiscal Accountability: Act as the lead architect for quarterly and annual pipeline modeling to ensure the organization consistently achieves aggressive growth milestones.
  • Leadership / Management: Guide and develop team and peers as a people leader with a commitment to professional mentorship and the scaling of high-impact marketing teams.
  • Enterprise ABM Framework: Set the strategic direction for high-impact account engagement, guiding cross-functional teams to increase pipeline velocity to acquire net new logos and drive account expansion.
  • Intelligence and Optimization: Synthesize complex analytics into executive-level insights to drive a culture of continuous improvement and data-driven decision-making.
  • Global Resource Stewardship: Direct the strategic allocation of the demand-gen budget, prioritizing investments that deliver maximum impact and long-term institutional value.
  • Operational Excellence: Promote a high-performance culture by mentoring the Marketing Operations team in the development of world-class growth and reporting infrastructure.
  • MarTech & Analytics Governance: Select and steward the optimal marketing technology stack to enable precise attribution, comprehensive reporting, and actionable pipeline visibility, ensuring our data infrastructure scales with global growth objectives.
  • Marketing Business Review (MBR) Leadership: Lead recurring business reviews to advocate for necessary resources, celebrate key organizational wins, and highlight progress against KPIs, ensuring continuous transparency and alignment with executive stakeholders.

Requirements

  • Extensive experience in a senior leadership capacity, with a documented history of driving transformative business growth through demand generation.
  • Exceptional people leader with a passion for mentorship and a proven ability to build and scale world-class marketing teams.
  • Superior executive presence, with the ability to influence at the C-suite level and align diverse stakeholders around a common vision.
  • Strategic mastery of the B2B demand funnel, with the ability to balance long-term brand building with immediate pipeline requirements.
  • Expertise in managing large-scale, global marketing budgets and delivering significant ROI through strategic capital allocation.
  • Deep understanding of the modern marketing technology landscape as a driver for organizational efficiency and competitive advantage.
  • Visionary thinker who can translate complex data into compelling narratives that drive organizational change and investment.
  • Unwavering commitment to cross-functional partnership and building a unified, high-impact Go-To-Market culture.
  • Employee must be located in eastern or central timezone.

Preferred

Benefits

  • flexible PTO
  • medical/dental/vision insurance
  • 401(k) match
  • stock options
  • paid parental leave
  • WFH and phone stipend
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Augury

4.0 Glassdoor

Our mission is to transform how people and machines work together to push the boundaries of human productivity. A pioneer in Machine Health and Process Health solutions, we help customers eliminate production downtime, improve process efficiency, maximize yield, and reduce waste and emissions. Powered by purpose-built AI, trained by industry experts and the world’s largest data library, Augury’s global customers achieve 5-20x ROI.

Founded in 2011
New York, New York, USA
355 employees (34 in marketing)
77% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
30.4K
Monthly Google Ads Budget
$15.4K
Traffic Source Mix
Search
38.3%
Direct
48.9%
Referral
6.8%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~356

Marketing Team

Marketing Team Size
18 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$369M
Last Raise
$75M
Series F, 1 years ago

Funding History

  • Feb 2025
    Series F • $75M
  • Oct 2021
    Series E • $180M
  • Oct 2020
    Series D • $55M

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