Responsibilities

• defining and executing our global B2B acquisition, engagement, and pipeline growth strategies.
• build a world-class demand generation engine that accelerates sales cycles and drives measurable business impact.
• Working closely with sales, product marketing, data insights, and creative functions, this leader will substantially contribute to the growth of our platform and the success of our advertisers.

Requirements

• 15+ years of experience developing B2B marketing strategies, campaigns, and demand generation programs.
• 5+ years managing and scaling high-performing marketing departments, optimizing marketing operations, and delivering high-quality output.
• Proven track record of driving scalable, predictable B2B pipeline and revenue growth across global markets.

Preferred

• BA/BS or above in Communications, Marketing, Advertising, Business, or related field.
• Direct experience driving revenue and scaling demand generation for advertising platforms, AdTech, agencies, or performance media companies.
• Deep expertise in multi-channel B2B strategy, including performance marketing, lifecycle/email campaigns, and digital experiences.
• Skilled at building relationships and leading through influence, particularly in partnering deeply with marketing and sales leadership.
• Advanced proficiency in championing a data-driven culture, utilizing complex attribution models, and optimizing marketing platforms from strategy and concept to delivery and measurement.
• Leader who excels at navigating through ambiguity to move initiatives forward in a highly matrixed, global organization.
• Creative problem solver, adept at translating business opportunities into effective, premium brand experiences that generate demand.
• Extraordinary written and verbal communication - with the ability to make complex data and funnel analytics simple for executive audiences.
• Relentless attention to detail, thoughtfulness, and curiosity are required.