Responsibilities

• Advance Root’s performance marketing capabilities through improvements in bidding systems, automation, and applied machine learning
• Lead and develop a multidisciplinary team responsible for the deployment, optimization, and performance of a nine-figure annual marketing budget
• Drive fast, disciplined experimentation across channels and partners, with clear measurement of incremental impact on growth and profit
• Develop strategic relationships with marketing and technology partners to unlock new capabilities and improve business performance
• Align priorities across Marketing, Analytics, Engineering, and Product to deliver critical growth initiatives
• Establish the long-term strategy for Root’s performance marketing ecosystem, including channel portfolio, partner strategy, measurement capabilities, and supporting data infrastructure
• Maintain a high standard of operational excellence across the team

Requirements

• Advanced degree in a quantitative discipline (PhD preferred) and 8+ years applying advanced quantitative methods to drive significant business impact
• 4+ years leading technical organizations, with a track record of developing leaders, scaling organizational impact, and delivering strategic outcomes
• Experience building and deploying statistical and machine learning systems in production environments
• Excellent communication skills, with the ability to drive alignment and influence decisions across executive and technical stakeholders
• Proficient with AWS (or analogous) platforms and the infrastructure required to deploy and operate machine learning systems at scale
• Ability to lead complex initiatives that span multiple teams, aligning priorities and driving execution toward shared business objectives
• Demonstrated ability to identify high-value opportunities, establish direction, and drive execution through others
• Ability to evaluate complex problems from first principles and develop practical solutions in unfamiliar domains

Preferred

• Insurance industry experience
• Experience driving performance in large-scale customer acquisition programs
• Full funnel marketing experience: developing, executing, and measuring the impact of targeted, data-driven marketing strategies