Responsibilities

• Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings. Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE’s differentiation in security, resilience, and recovery.
• Lead the development and execution of integrated go-to-market strategies for new and existing offerings. Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities.
• Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives.
• Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging. Ensure consistency and quality across all customer- and sales-facing materials.
• Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats. Translate insights into actionable recommendations for positioning, messaging, and go-to-market strategy.
• Own PR and analyst relations for the data protection and cyber resilience portfolio. Drive consistent external messaging across press, analyst briefings, and industry engagements. Align PR and AR with go-to-market priorities to amplify launches, thought leadership, and customer proof points.
• Collaborate with customer success and field teams to identify, develop, and promote customer success stories. Incorporate customer feedback to refine messaging and influence product strategy.
• Partner closely with sales leadership and go-to-market teams to help develop enablement tools such as battle cards, sales plays, training materials, and objection-handling guides. Ensure sellers are equipped to confidently position HPE solutions in competitive and complex customer environments.
• Lead, coach, and develop a team of product marketing and technical marketing professionals. Establish priorities, operating rhythms, and performance expectations while fostering a culture of accountability, collaboration, and continuous improvement.
• Define success metrics and track performance using closed-loop analysis, including pipeline contribution, campaign effectiveness, and adoption metrics. Continuously optimize programs based on data and market feedback

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services.
• Experience in storage and data protection highly preferred.
• Proven experience leading and developing product marketing teams at a senior level.
• Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor.
• Knowledge and Skills: Acknowledged mastery of marketing principles, practices, tactics, and tools.
• Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments.
• Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value.
• Strong analytical, project management, and budget management skills.
• Ability to build, manage, and influence cross-functional and virtual teams.
• Strong influencing, negotiation, and consensus-building skills.
• Ability to interface effectively with all levels of management and functional disciplines.

Preferred

• Additional Skills Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Benefits

• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion
• Let9s Stay Connected (Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE)