Director, CX at Publicis Health Media | Philadelphia, PA | $107K/yr – $153K/yr

Publicis Health Media

Director, CX

Philadelphia, PA (Hybrid)

$107K/yr – $153K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Lead branded strategy for healthcare portfolios by turning client insights into cross-channel plans across lifecycle stages.

Ownership: Be the primary strategic lead on a brand or portfolio, shaping strategy with leadership and cross-functional teams.
Impact: Translate qualitative and quantitative client data into actionable media and brand plays that align with lifecycle stages and HCP/DTC omnichannel realities.
Collaboration: Build partnerships inside the agency and with clients to drive process improvements, new POVs, and business development opportunities.

Job Description

Responsibilities

See bigger picture regarding their client’s organization and the agency
Knowledge Rx Brand’s Lifecycle Management (prelaunch, launch, growth, maturity, LOE) and how to evolve brand efforts
Understanding of qualitative and quantitative business information used by clients in their daily activities
Experienced in Rx media planning and buying processes, theories, and approaches and campaign analytics
In-depth understanding of the HCP and DTC omni-channel landscape
Deep comprehension of media research platforms and resources
Determine insights and craft Strategy while collaborating with team leaders
Coach and work with this leadership team, ensuring that brand strategy is followed throughout the planning process
Ensure consistent communication of client vision and the vision for all marketing programs for client’s business
Adaptable to the changing needs of the departments and marketplace

Requirements

10+ years media advertising experience
Pharmaceutical industry preferred – additional Consumer Health, CPG experience a plus
BA/BS in Marketing, Advertising or Communications
Story telling skills with a commitment to work on this craft that requires creativity and vision.
Knowledge of media systems, tools and resources (Mintel, Informa, Kantar, MRI/MARS, etc.)

Preferred

Benefits

medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com