Responsibilities

• Build a Customer Advisory Board (CAB) from scratch — recruit members, design the charter, and run the first engagements.
• Stand up a customer reference program and ship case studies, testimonials, and video content on a predictable cadence.
• Create and manage a customer speaker bureau, placing customers at flagship events, webinars, and press opportunities.
• Embed customer proof points across all GTM motions including the website, sales collateral, ABM campaigns, and executive communications.
• Build reporting frameworks to track advocacy program impact on pipeline, references delivered, stories shipped, and community engagement.

Requirements

• 7–10+ years of experience in customer marketing, customer advocacy, or closely related roles.
• Proven track record of building advocacy or reference programs from 0 to 1 — with named programs you can speak to in detail.
• Experience building a CAB from scratch, including documented member recruitment playbooks and charter design.
• B2B enterprise background; experience at well-funded, high-growth startups or companies in vertical SaaS or regulated industries is a strong plus.
• Healthcare or healthtech industry experience, or deep familiarity working with healthcare executives and systems.
• Proficiency with Salesforce, marketing automation platforms, and content management systems; familiarity with AI/ML tools is a bonus.
• Strong storytelling and public speaking skills, with the ability to coach customers for external-facing engagements.
• Demonstrated Director-level leadership including cross-functional collaboration and senior stakeholder management.
• Must be authorized to work in the United States; visa sponsorship is not available.