Director of Customer Acquisition & Paid Media at Silver Mirror Facial Bar | New York, USA | $110K/yr – $120K/yr

Silver Mirror Facial Bar

Director of Customer Acquisition & Paid Media

New York, USA (Remote)

$110K/yr – $120K/yrDirector/Executive6+ years expFull time

Posted 4 months ago

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Job Summary

Own and optimize the end-to-end paid acquisition engine across multiple markets to grow memberships for Silver Mirror.

Own growth channels (Google Ads, Meta Ads, TikTok, Yelp) from strategy to testing and CRO.
Must-have: 6–8+ years in performance marketing with hands-on Google and Meta Ads.
Standout: Membership-driven acquisition across NYC, DC, and Miami with geo-specific strategy.

Job Description

Responsibilities

Growth Channel (ie Google Ads & Meta Ads) Mastery: Build, manage, and relentlessly optimize campaigns across Google, Meta, Bing, Yelp and others to come. You’re writing the copy, choosing bid strategies, structuring A/B tests, managing audiences, and adjusting every lever to hit CPA and ROAS targets.
Full-Funnel Conversion Ownership: Your job doesn’t end at the click. You own landing page performance, conversion rate optimization, and the entire path from ad impression to booked appointment. You understand what makes someone book, and what makes them bounce.
Creative Direction & Execution: Write high-converting ad copy. Select and direct images and video. You’ll manage a dedicated monthly content creator budget to produce UGC and assets—you brief the creators and know what performs before it runs.
Multi-Location, Multi-Market Strategy: Silver Mirror operates across three distinct markets (NYC, DC, Miami) with different competitive landscapes, demographics, and seasonality. You’ll run geo-targeted campaigns with market-specific messaging and budgets.
AI Search & LLM Visibility: Traditional search traffic is declining as AI interfaces reshape how consumers discover services. You need a working strategy for brand visibility in AI-generated recommendations, AI search results, and generative discovery platforms (GEO, AEO, LLMO).
Omnichannel Expansion: Deploy and manage campaigns across TikTok, Pinterest, Yelp, and CDN/display networks as volume and opportunity dictate.
AI-Powered Workflow Automation: You’re your own operations team. Build and deploy AI agents, bots, and custom tools to automate reporting, scale your output, and solve your own workflow problems.
Membership-Aware Acquisition: Our business runs on memberships. You’re not just optimizing for first-time bookings—you understand that a guest who converts to a recurring member is worth multiples of a one-time visitor, and your campaigns and targeting reflect that.
Flexible Marketing Support: Step outside paid ads to support broader marketing initiatives when the business needs it. If you generate excess capacity, you’ll manage ad accounts for select partner clients as an internal agency function.

Requirements

6–8+ years of post-college experience in performance marketing, paid acquisition, and growth—with hands-on platform expertise, not just strategy.
Consumer services industry background required. Spa, health, fitness, beauty, or wellness experience is essential. You understand how to market appointment-based, membership-driven businesses.
Extreme technical proficiency in Google Ads and Meta Ads. You know campaign architecture, bidding strategies, audience segmentation, attribution models, and creative testing inside and out.
Strong creative instincts. You can write compelling copy, evaluate visual creative, and direct content production. You don’t need to be a designer, but you know what converts and why.
Landing page and CRO expertise. You can diagnose why a page isn’t converting and fix it—layout, messaging, CTAs, page speed, mobile UX. WordPress experience required.
Self-sufficient and resourceful. You’re comfortable being the sole driver of acquisition strategy and execution. You build your own tools, solve your own problems, and don’t wait for someone else to unblock you.
Passion for AI and automation. You actively use AI tools in your work, have built agents or automations, and stay current on how AI is reshaping both marketing workflows and consumer search behavior.
Available on East Coast hours, starting no later than 10:00 AM EST daily.

Benefits

Comprehensive health insurance
401(k) with company match
Silver Mirror products and spa services at discount

Silver Mirror Facial Bar

3.1 Glassdoor

Silver Mirror is a facial bar introducing a new and decidedly modern approach to skincare. We are changing the way consumers think about, take care of, and maintain their skin.Our philosophy is that skincare should be accessible, affordable, effective and fun. We encourage our customers to embrace the concept of developing a plan and investing in their skin for a lasting and healthy complexion. Why? Because good skin takes consistent work. We say it’s just like going to the gym. You don’t see true results unless you work for it and keep at it.Silver Mirror’s facials are no-frills, completely customized and, above all, results-driven. Our team members build long-lasting relationships with customers to serve as trusted experts on skincare.We have two locations in Manhattan, NY and one location in Washington, DC. We are actively expanding.

Founded in 2015

New York, New York, USA

54 employees (6 in marketing)

www.silvermirror.com

47% recommend to a friend