Director of Custom Brand Partnerships & Amazon Ads Brand Strategy, Brand Innovation Lab at Amazon.com | New York City, NY | $244K/yr – $330K/yr

Amazon.com

Director of Custom Brand Partnerships & Amazon Ads Brand Strategy, Brand Innovation Lab

New York City, NY (Unknown)

$244K/yr – $330K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own and scale the creative backbone for high impact brand partnerships tied to Amazon IP, driving win rates, global team leadership, and a future-ready brand system for AI-era comms.

Lead global Brand Partnership Studios and serve as the credible creative authority with CMOs and senior marketers to win and elevate programs.
Build scalable brand architecture and design systems for Amazon Ads that work for startups to global advertisers and stay on-brand across touchpoints.
Collaborate daily with sales, content, studios, and GTM leaders to unlock IP access and hit revenue targets.

Job Description

Lead the creative teams responsible for concepting, pitching, and delivering custom brand partnerships built around Amazon's IP.
Senior creative leader accountable for partnership win rates, pitch quality, and the creative bar of delivered programs across markets.
Directly manage US-based creative teams and coordinate global Brand Partnership Studios teams spanning multiple regions.
Partner daily with senior leaders across sales, content, studios, and go-to-market organizations to align on priorities, unlock IP access, and deliver against revenue targets.
Engage directly with VP, SVP, and CMO-level brand decision-makers
Build and lead a creative studio responsible for developing the global brand positioning, tone, voice, and design systems for Amazon Ads.
Create a brand architecture that captures the breadth of Amazon Ads' offering in a way that resonates with advertisers of all sizes — from emerging brands to global enterprises.
Future-proof the brand system for an AI-driven communications landscape where clarity, consistency, and structured content across digital touchpoints are critical to discoverability and engagement.
Deliver scalable brand guidance and creative systems that enable marketing teams across the organization to independently produce personalized, on-brand communications throughout the advertiser lifecycle.
Own key brand health metrics including unaided awareness, brand consideration, and brand preference among target advertiser audiences.

15+ years of Advertising experience.
Proven track record of concepting and delivering premium, custom brand partnerships at scale — ideally at the intersection of entertainment IP and advertising.
Experience building and scaling brand strategy or creative services organizations from the ground up, including establishing systems, processes, and quality standards.
Demonstrated ability to operate as a credible creative authority with C-suite brand decision-makers (CMOs, SVPs, VPs of Marketing).
Experience leading globally distributed teams across multiple markets and time zones.
Strong commercial acumen — you understand how creative work drives revenue and can articulate the business value of brand investment.

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching, paid time off, and parental leave.