Own and scale Proofpoint’s employer brand and culture activation across internal and external channels, aligning leadership, Talent, and Corporate Brand to tell authentic stories, drive recognition, and attract top talent.

• Operationalize BRAVE Values and lead enterprise-wide culture initiatives across leadership behaviors, recognition programs, and people processes
• Develop scalable frameworks, campaigns, and toolkits to bring Proofpoint’s culture to life globally
• Partner with HR, TA, L&D, and business leaders to embed culture activation into core talent practices
• Drive alignment, accountability, and cultural consistency across the organization
• Define and evolve employer brand strategy and employee value proposition
• Collaborate with Talent Acquisition and Corporate Brand to elevate Proofpoint as an employer of choice
• Lead employer brand storytelling across social, recruiting campaigns, employee advocacy, careers content, and talent marketing
• Develop authentic employee storytelling that highlights culture, mission, and impact
• Lead external recognition strategies including Best Places to Work programs and workplace rankings
• Monitor employer brand performance and market trends to continuously improve attraction strategies