Responsibilities

• Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
• Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
• Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
• Translate behavioral insights and data into conversion-driven design decisions
• Own the UX/UI vision and roadmap across Ecommerce website, Landing pages and funnels
• Lead a comprehensive website rebrand and UX overhaul to ensure brand consistency, accessibility, and usability best practices
• Build and maintain a scalable, performance-oriented design system
• Partner with engineering to ensure clean handoff and implementation
• Conduct and oversee user research (qualitative & quantitative), usability testing, A/B and multivariate testing
• Collaborate with Marketing, Engineering, Product, Brand and Content teams to align UX decisions with core business KPIs

Requirements

• 5+ years in UX/UI, CRO, product design, or human experience design
• Proven success in high-conversion DTC ecommerce and subscription businesses
• Deep expertise in direct response design
• Experience leading major website redesigns or rebrands
• Strong command of design systems, responsive design, and accessibility
• Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
• Experience running and interpreting CRO experiments
• Exceptional communication and leadership skills
• Portfolio Requirement (No-n- Negotiable) Candidates must submit a portfolio demonstrating: Clear calls-to-action, Conversion-focused design decisions, Subscription and retention optimization, Rebranding or major UX transformations, Measurable outcomes (before/after metrics preferred)

Preferred

• red Experience Health & wellness or regulated consumer brands
• Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
• Working knowledge of HTML/CSS and collaboration with frontend teams
• Familiarity with behavioral psychology, persuasion, and decision design

Benefits

• Health, dental, and vision insurance
• Flexible PTO
• Fully remote work
• Executive-level ownership and real impact