Director, CRM Strategic Engagement

Gaithersburg, MD (Hybrid)

$169K/yr – $253K/yrDirector/Executive5+ years expFull time

Posted 6 days ago

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Job Summary

Own the global CRM backbone delivery for Life Sciences, driving cross-functional design, adoption, governance, and ongoing iteration to deliver scalable Salesforce-based processes and a best-in-class user experience.

  • Lead capability prioritization and roadmapDefinition
  • Translate processes into scalable workflows and drive adoption
  • Collaborate across functions to ensure governance, UX, and change management

Job Description

Responsibilities

  • Impactful Capability Roadmap: Partner with leadership across participant and market-facing functions to identify and prioritize CRM capabilities that drive impact, productivity, and end-user effectiveness.
  • Process-to-Workflow Translation: Translate business processes into scalable Salesforce Agentforce Life Sciences workflows aligned with clear business goals.
  • Voice of the User: Develop and run feedback mechanisms across CRM participant groups to continuously improve platform functionality, usability, and business alignment.
  • Persona-Centered Experience Design: Collaborate with the Senior Director and peer Directors to design and shape CRM processes, features, and functionalities for diverse user personas.
  • Platform Integration: Work with IT platform owners and technical teams to ensure business processes are accurately represented in CRM configuration and data flows.
  • Adoption and UX Acceleration: Drive user experience enhancements that enable rapid adoption and ease of use for new CRM capabilities.
  • Global Backbone and Scale: Engage with the US pilot market and global markets to align on core processes and establish a unified backbone for global CRM operations.
  • multi-functional Connectivity: Develop collaboration across Sales, Medical, Market Access, Diagnostics, Marketing, and Field/HQ roles to enable agile, compliant sharing of information, data, and insights.
  • Risk, Compliance, and Governance: Partner with Compliance and Legal to embed robust ethical, legal, and regulatory foundations into CRM capabilities.
  • Experimentation and Iteration: Lead experience learning initiatives including beta testing, market pilots, and UX validation; incorporate feedback into CRM releases.

Requirements

  • Bachelor’s Degree required
  • 5 years of experience in CRM platform adoption, design and implementation, preferably in the life sciences sector.
  • Previous experience with Salesforce platform and capabilities.
  • Demonstrable experience and knowledge of key business processes, tasks and responsibilities that will drive the build of the CRM requirement for the user and will provide value to AstraZeneca user, customers and brands.
  • Strong leadership and multi-functional collaboration skills in a complex organization with minimal direct supervision
  • Proven ability to drive user experience improvements and change management.
  • Knowledge of compliance and legal requirements in CRM implementations.
  • Excellent communication and presentation skills
  • Solid project management skills with ability to ensure timely, on-target and within budget accomplishment of tasks
  • Expertise to deliver transformative business and technology projects

Preferred

  • Advanced degree in business, technology, or a related field
  • Experience with Salesforce Agentforce Life Sciences and enterprise-scale CRM transformations across multiple markets
  • Salesforce certifications (e.g., Administrator, Business Analyst, Platform App Builder) and/or change management certifications (e.g., PROSCI)
  • Hands-on experience with user research, journey mapping, and UX prototyping to inform CRM design
  • Familiarity with data privacy and security standards relevant to life sciences (e.g., HIPAA, GDPR) and field force compliance
  • Experience leading agile delivery, release management, and training at scale for commercial teams
  • Data and analytics savvy to translate insights into CRM capabilities and performance measures

Benefits

  • Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
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AstraZeneca

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We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. For more information, visit www.astrazeneca.com.Community Guidelines: bit.ly/2MgAcio

Founded in 1999
Cambridge, England, GBR
77K employees (4,201 in marketing)
78% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
1.3M
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$3.7K
Traffic Source Mix
Search
45.1%
Direct
42%
Referral
9.3%
Social
2.6%
Paid
0.9%

Headcount Trend

Current headcount: ~76.8K

Marketing Team

Marketing Team Size
3,642 (5% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
23

Funding

Total Funding
$7.3B
Last Raise
$2B
Post IPO Debt, 19 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B
  • Jul 2024
    Post IPO Debt • $1.5B
  • Feb 2023
    Post IPO Debt • $2.3B

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