Director of CRM at Mixbook | USA

Mixbook

Director of CRM

USA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Own CRM lifecycle marketing at Mixbook, guiding multi-channel programs from acquisition to loyalty to maximize revenue and LTV.

Own CRM strategy and lifecycle program across email, SMS, push, loyalty, and direct mail.
Must-have: 10+ years in CRM/lifecycle marketing in consumer/ecommerce with measurable retention gains.
Standout: leadership of cross-functional teams and vendor relationships (Iterable, Attentive) to scale programs.

Job Description

Own CRM lifecycle marketing at Mixbook, guiding multi-channel programs from acquisition to loyalty to maximize revenue and LTV.

Own CRM strategy and lifecycle program across email, SMS, push, loyalty, and direct mail.
Set strategy and guardrails across channels to meet or exceed revenue goals.
Orchestrate cross-channel efforts balancing short-term performance with long-term value.
Establish promotion and messaging governance to drive sustainable lifecycle performance.
Establish and execute frameworks for CRM testing and optimization to drive incrementality.
Partner with Data and Analytics to define lifecycle health metrics and success criteria.
Translate performance data into clear priorities, roadmap adjustments, and investment decisions.
Own CRM platform strategy, integrations, and vendor relationships (e.g., Iterable, Attentive, direct mail partners).
Partner with Product and Engineering on identity, data flows, and personalization capabilities.
Lead, mentor, and develop CRM Manager(s) while setting clear operating standards.

Mixbook

3.8 Glassdoor

At Mixbook, we believe that life is for sharing. We’re on a mission to empower creativity with our award-winning storytelling technology, which makes it easy to turn ordinary photos into extraordinary stories that bring people together. It’s never been simpler (or more fun) to create beautiful photo books, cards, calendars, and wall art you’ll want to share again and again.We’re rated #1 in photo books by sites like NYT Wirecutter and have more than 30,000 5-star reviews on Trustpilot. People love us for our vast selection of fully customizable themes and designs, the ease of creating with the Mixbook Studio, and cover-to-cover quality that’s made to last—just like your memories. Our free app instantly organizes your photos and has all the features you need to create custom projects on-the-go.Founded in 2006 by two Inc 30 Under 30 Silicon Valley Entrepreneurs, Mixbook has partnered with creative DIY expert Martha Stewart and brands like Hallmark, Crayola, and PetSmart. Countless media outlets have recognized Mixbook, including the Today Show, Good Morning America, TechCrunch, New York Times, The Verge, and Washington Post.

Founded in 2006

Redwood City, California, USA

129 employees (30 in marketing)

www.mixbook.com

67% recommend to a friend

77% CEO approval