Responsibilities

• Build and execute campaign plans across Email, Direct Mail, SMS, and Events that map directly to product and growth objectives. Every channel has a purpose; nothing runs without rationale.
• Own personalization strategy across all four channels and continuously evolve the growth plays that bring it to life. Personalization here means data-driven decisioning, not just a first-name merge field.
• Partner with Product Marketing to keep campaign sequencing aligned to active go-to-market priorities.
• Drive measurable outcomes across the full lifecycle: Acquisition, Renewal, Win-back, Cross-sell, Engagement, and Ad Hoc programs. Each motion has defined success metrics, and you own them.
• Maintain a rolling prioritization view that flags capacity constraints and sequencing risks. Your team should never be surprised by what is coming.
• Every campaign entering the queue arrives with a clear owner, defined KPI metrics, and requirements plan.
• Own attributed revenue, transaction and quote volume, and channel-level performance reporting for all lifecycle campaigns.
• Produce and present a weekly performance narrative grounded in business outcomes. Engagement metrics are context, not the story.
• When performance gaps emerge, you diagnose fast and have a revised strategy in the market as quickly as possible.
• Run at least one structured A/B test per product line per month, with clean holdout design and results that directly feed your next move.

Requirements

• 10-15+ years of CRM lifecycle experience at enterprise scale, with direct, demonstrable revenue accountability across complex, multi-product customer bases.
• Proven ability to build frameworks, processes, and operating rhythms for repeatable, scalable programs.
• Deep fluency in full lifecycle architecture: acquisition funnels, renewal programs, win-back sequences, upgrade and cross-sell design.
• Multi-channel scope: Email and Direct Mail required; SMS and Event a strong plus.
• Strong command of audience segmentation, suppression logic, and attribute-based audience construction in a data warehouse environment.
• SFMC or comparable enterprise ESP proficiency. Familiar with journey logic and data extension structure.
• Proven ability to partner with Product Marketing to translate business priorities into campaign execution plans.
• Structured A/B testing methodology with clean holdout design and results feeding strategy.
• Data-first working style; you pull and interpret your own campaign reports.

Preferred

• SMS and Event a strong plus
• Claude Enterprise user preferred
• AI-assisted workflows using LLM tools

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• discounts
• paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• on the job training opportunities
• medical, dental, vision and more!
• Part-time associates are offered access to dental & vision coverage!