Responsibilities

• Build and manage our Creator-Led Growth (CLG) team and our External Direct Growth Engine (EDGE) system.
• Recruit, onboard, and manage creators across TikTok, YouTube, and other platforms
• Launch and scale TikTok Shop and YouTube Shopping initiatives
• Execute product seeding campaigns to generate consistent UGC
• Build and manage affiliate partnerships (Levanta, Wayward, Amazon Creator Connections, etc.)
• Identify high-performing content and scale it across organic and paid channels
• Develop repeatable systems for creator outreach, tracking, and performance optimization
• Coordinate with internal teams to align external demand with Amazon and Shopify conversion strategies
• Develop and implement strategies to form communities (Discord, etc) for our Managed Brand creators and affiliates, with ongoing incentives, contests, and promotions.

Requirements

• Building creator/affiliate tracking systems (Airtable, Notion, Google Sheets, or similar)
• Managing outreach pipelines and creator databases
• Tracking performance across multiple channels (TikTok Shop, affiliate platforms, etc.)
• Creating dashboards to measure ROI, content performance, and partner contribution
• Organizing workflows for outreach, follow-ups, content tracking, and payouts
• Proven experience building or managing creator, influencer, or affiliate programs
• Experience with TikTok Shop, YouTube Shopping, or similar social commerce platforms
• Strong understanding of UGC and short-form content performance
• Ability to think in systems, not just tasks
• Experience working with tools like Airtable, Notion, Google Sheets, or CRM/project management platforms

Preferred

• Experience working with eCommerce brands (Amazon and/or Shopify)
• Familiarity with affiliate platforms (Levanta, Wayward, ShareASale, etc.)
• Experience scaling creator programs (not just one-off influencer campaigns)
• Understanding of paid media amplification (using creator content in ads)