Director of Creator Growth & Creative Strategy

Irvine, CA (On-site)

$150K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale Bidbus creator growth from zero to a full function, leading campaigns, partnerships, and measurement across platforms.

Define 0→1 growth strategy for creators
Build and lead scalable influencer programs

Job Description

Responsibilities

Build Bidbus's creator and influencer growth strategy from 0→1.
Develop original campaign concepts, creative angles, and storytelling frameworks.
Identify and partner with the right creators across YouTube, TikTok, Instagram, and emerging platforms.
Build scalable influencer, ambassador, affiliate, and long-term creator programs.
Lead campaigns from strategy through execution with internal teams, agencies, and creators.
Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
Repurpose high-performing creator content for paid channels when appropriate.
Over time, build and lead the creator growth function.

Requirements

7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
Proven experience developing creator or influencer programs for a consumer company.
Strong creative instincts and a portfolio of standout creator campaigns.
Deep understanding of creator platforms, audiences, and partnership models.
Ability to connect creative ideas with measurable business outcomes.
Strategic thinker who is highly hands-on and comfortable building from zero.

Preferred

Marketplace, consumer tech, automotive, mobility, fintech, or DTC experience.
Experience building a creator function from scratch.
Experience with ambassador, affiliate, referral, or community programs.
Experience managing agencies or creator operations support.

Benefits

comprehensive benefits
relocation assistance

Bidbus, Inc

AI-First Marketplace for Dealerships to Buy Used Cars Directly From Consumers.Bidbus sources consumer-owned used cars and connects them to dealerships through an online auction held twice a week. Dealerships pay sellers directly and pick up the cars.Consumers receive higher offers due to dealer competition, and dealerships gain access to a better selection of cars than traditional sourcing methods—all while scaling efficiently with our AI-first approach.

Founded in 2022

Los Angeles, California, USA

15 employees (2 in marketing)

Bidbus.com