Director Creative Services

Miami, FL (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead and unify global creative across Norwegian Cruise Line brand, directing regional teams, shaping brand strategy, and delivering on-brand assets and campaigns to drive growth.

  • Own global creative leadership spanning Miami HQ and regional offices to align brand across markets.
  • Must-have: 10+ years leading a corporate or agency creative department with a strong multi-channel portfolio.
  • Standout: Track record developing consumer-brand strategies that drive growth and revenue targets.

Job Description

Responsibilities

  • Champion brand positioning at every point of contact, upholding the integrity of creative standards and ensuring alignment with overall content strategy.
  • Enable the development of fresh, compelling creative concepts and guest-centric storytelling that enhance the Norwegian customer experience and strengthen brand connection.
  • Contribute high-level ideas and messaging that effectively position and differentiate the Norwegian brand in the marketplace.
  • Provide day-to-day leadership, direction, and motivation to a unified global creative teamincluding team members and contractors in the Miami headquarters as well as regional offices in the UK, Germany, Brazil, and Australiawhile nurturing talent and developing future creative leaders.
  • Continue to evolve, innovate, and refine the brand to ensure sustainable global growth while maintaining consistency across all channels and markets.
  • Offer creative direction and strategic insights to guide the development of marketing assets that resonate with target audiences and support the objectives of business partners and channel owners.
  • Build and maintain strong working relationships, serving as a creative advisor and liaison to internal stakeholders, ensuring a streamlined creative process and a unified go-to-market strategy that considers regional nuances and supports local revenue targetswhile aligning with the overarching global brand vision.
  • Develop and implement processes, procedures, and quality controls to ensure that all creative deliverables align with brand positioning, support global marketing strategy, and meet key performance indicators (KPIs).
  • Ensure projects are managed efficiently, delivered on time, and remain within budget.
  • Lead the development and management of the photo asset library.

Requirements

  • Bachelor's Degree.
  • Related field of study.
  • Graphic Design and/or Advertising from a Design/Fine Art Institution or equivalent combination of relevant background and work experience..
  • Minimum 10 years of experience managing a creative organization within a corporate or agency creative environment required.
  • Strong portfolio that includes direct mail, print advertising, digital design, collateral design, logos, multi-media campaigns and video.
  • Fluency in current graphic design practices and web production software, such as Adobe Creative Suite.
  • Ability to create superior, original designs for print, digital and social media..
  • Proven track record leading and managing a corporate or agency creative department required.
  • Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
  • Expert in design and production for print, direct mail, collateral, video, and interactive.
  • Excellence in motivating and managing a staff.
  • Strong communication and persuasion skills.
  • Strong strategic thinking and planning skills include the ability to anticipate trends, situations or changing conditions and take appropriate action on a timely basis.
  • International experience and/or work with multinational brands.
  • Expert in design software and asset management tools..

Norwegian Cruise Line Holdings Ltd.

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 32 ships and approximately 66,500 berths, NCLH offers itineraries to approximately 700 destinations worldwide. NCLH expects to add 13 additional ships across its three brands through 2036, which will add approximately 41,000 berths to its fleet.

Founded in 1966
Miami, Florida, USA
17K employees (1,417 in marketing)

Traffic Signals

Monthly Visitors
60K
Traffic Source Mix
Search
47.8%
Direct
42.7%
Referral
7.3%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~17K

Marketing Team

Marketing Team Size
553 (3% of company)