Responsibilities

• Lead the digital creative team, overseeing daily deliverables across site, email, paid marketing, and other digital channels.
• Partner closely with cross-functional teams to understand project priorities, team bandwidth, and individual skill sets to ensure work is resourced and executed effectively.
• Lead and coach the team on larger strategic initiatives, including seasonal site strategy, campaign look and feel, content hierarchy, and marketing cadence.
• Oversee the broader creative vision and execution of photography in partnership with the Photo Art Director and Senior Photo Manager, including opportunities to efficiently scale video capture on set.
• Partner with marketing and cross-functional leads to concept seasonal campaign strategies across channels.
• Partner with the Senior Content Manager on seasonal storytelling, ensuring narrative direction cascades across creative briefs, asset development, copy, and channel execution.
• Oversee the execution of site strategies, seasonal campaigns, and key marketing initiatives from concept through final delivery.
• Manage and lead approvals for all creative output, from seasonal concepting to final execution, including brand collaborations.
• Ensure brand consistency across all customer touchpoints, while continuing to evolve layouts, systems, and creative direction to strengthen brand standards.
• Collaborate with department leads to guide creative execution across digital, social, brand partnerships, influencer content, and other emerging channels.

Requirements

• 6–8+ years of design and creative leadership experience, preferably within retail, digital agencies, media companies, or consumer brands.
• Experience leading creative teams across digital design, content, photography, and/or campaign development.
• Strong portfolio showcasing retail-focused 360 campaign work, including digital, editorial, photography, social, and video.
• Strong understanding of digital design best practices across e-commerce, email, paid marketing, and social channels.
• Experience providing creative direction for photography and video; on-set experience preferred.
• Proficiency in Adobe Creative Suite, Figma, and relevant digital design tools, with the ability to coach and guide team members.
• Strong understanding of creative operations, workflow management, and production timelines; Airtable experience a plus.
• Experience with digital asset management systems; EDAM or similar DAM experience a plus.
• Ability to manage multiple priorities in a fast-paced, deadline-driven retail environment.
• Strong people leadership skills, including the ability to motivate, develop, and provide clear direction to a creative team.

Preferred

• Airtable experience a plus.
• EDAM or similar DAM experience a plus.
• AI-enabled tools that support concept development, content creation, and workflow efficiency.

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program