Director CPG Insights & Strategy

USA (On-site)

$125K/yr – $150K/yrSenior Level10+ years expFull time

Posted 12 hrs ago

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Job Summary

Own the data driven sales strategy for CPG advertisers, turning insights into advertiser value through analytics, storytelling, and cross functional collaboration.

Lead data driven sales strategies with Sales Directors
Translate insights into advertiser value via presentations and reports
Collaborate with measurement and analytics to ensure consistent reporting

Job Description

Responsibilities

Partner with Sales Directors to develop data-driven sales strategies for CPG advertisers.
Build prospect-specific opportunity assessments, business cases, and category reviews.
Identify whitespace opportunities across retailer partners, brands, and product categories.
Support annual planning, pipeline development, account reviews, and growth initiatives.
Develop compelling sales presentations that translate insights into advertiser value.
Analyze category performance, shopper trends, retailer sales data, and market dynamics.
Deliver actionable insights regarding consumer behavior, promotional effectiveness, and purchase patterns.
Identify growth opportunities for brands based on retailer, shopper, and campaign data.
Monitor industry trends across retail media, grocery, and CPG sectors.
Evaluate campaign effectiveness using sales lift, basket lift, customer acquisition, audience engagement, and other key performance indicators.

Requirements

Education: Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field.
Experience:
10+ years of experience in CPG, retail media, category management, sales analytics, shopper marketing, business intelligence, or related disciplines.
Experience working with syndicated data sources (Circana/IRI, NielsenIQ, SymphonyAI, Numerator, etc.).
Experience supporting sales organizations with strategic insights and analytics
Knowledge, Skills & Abilities:
Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar visualization tools.
Ability to synthesize large data sets into actionable business recommendations.
Strong communication, presentation, and storytelling skills.
Experience within grocery, retail media networks, shopper marketing, or omnichannel media.

Benefits

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

Founded in 1971

Sussex, Wisconsin, USA

10K employees (1,327 in marketing)

www.quad.com