Director, Copilot Growth Strategy

Redmond, WA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 15 hrs ago

Job Summary

Own the go-to-market strategy and growth programs for Copilot in the SME&C segment, shaping opportunities from customer, partner, and market insights into scalable programs.

Lead GTM strategy for Copilot acquisition, trial, and adoption within SME&C
Drive cross-functional pilots and experiments to boost engagement and performance
Present executive-ready reviews and scale successful programs across regions and partners

Job Description

Responsibilities

Define the GTM strategy for Copilot acquisition, trial, and adoption within SME&C
Identify growth opportunities and recommend investments based on customer, partner, and market insights
Partner with Product Marketing, Business Planning, and Engineering teams to translate business priorities and product investments into scalable customer and partner programs.
Support the launch and execution of new Copilot offers, products, and growth programs across SME&C customer and partner channels.
Manage cross-functional initiatives across Product Marketing, Engineering, Sales, Analytics, Operations, and Partner teams to deliver key growth objectives.
Design, execute, and optimize pilot programs, experimentation efforts, and customer journeys that improve engagement and business performance.
Leverage customer, partner, and business insights to identify growth opportunities, measure impact, and recommend improvements to go-to-market programs.
Deliver executive-ready business reviews, performance insights, and best practices to help scale successful programs across regions, partners, and customer segments.
Embody our Culture  &   Values.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.

Preferred

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
Experience with SaaS, cloud services, AI, or productivity software.
Experience working with partner ecosystems, channel programs, or indirect sales motions.
Familiarity with Microsoft 365, Microsoft Copilot, or AI-powered business solutions.
Experience developing and executing marketing programs that drive customer acquisition, engagement, or adoption.
Strong analytical, project management, and communication skills.
Ability to work effectively in ambiguous environments and manage multiple priorities simultaneously.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

news.microsoft.com