Director, Conversion Strategy

New York City, NY (Hybrid)

$120K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end conversion engine for the customer journey, focusing on turning anonymous visitors into known users and moving them from free experiences to paid subs.

Conversion & onboarding: own on-site and in-app journeys, experimentation, and gating to lift activation and subscription conversion.
Audience & offers: build segmentation and offer strategies for newsletters, apps, and paid subscriptions.
Measurement & governance: establish KPIs, reporting, and a data-driven optimization loop across channels.

Job Description

Responsibilities

Own the conversion strategy across the customer journey. Develop and optimize user journeys from onsite experiences through in-app engagement, creating seamless pathways that increase activation and subscription conversion.
Converting anonymous site visitors into known users.
Newsletter list growth
Free-app downloads
Upsell from free-app users into paid subscribers.
Gating strategy
Develop strategy for moving users from free to paid experiences: Define how marketing technology platforms, like Piano and Digioh, support and enable the customer acquisition roadmap across newsletters, app, and paid subscriptions.
Develop audience segmentation strategies to determine the right offer for the right user at the right time and how those should be implemented.
Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
Monitor, analyze, and continuously optimize conversion performance across channels
Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
Experience designing customer journey experiences.
Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies
Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms
Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework
Strong analytical skills with experience using experimentation and performance data to drive optimization.
Demonstrated ability to influence and collaborate cross-functionally
Experience partnering with marketing, product, and engineering teams.

Benefits

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA

1.8K employees (753 in marketing)

www.people.inc