Responsibilities

• Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD's brands
• Build and run a high-velocity experimentation program: prioritized roadmap, hypothesis frameworks, A/B and multivariate testing, and rigorous statistical evaluation
• Lead offer strategy and testing (pricing presentation, bundles, trials, and promotions) in partnership with the Director of Product & Pricing
• Partner with Web Creative and engineering to ship landing pages and funnel improvements quickly, balancing speed with quality and compliance
• Develop deep funnel analytics: identify drop-off points, segment-level conversion behavior, and opportunities across paid search, paid social, TV/CTV, and organic traffic
• Align testing with paid media teams so creative, targeting, and landing experiences work as one system, improving CAC and ROAS across channels
• Establish CRO best practices, tooling, and documentation; hire and develop a team as the function scales

Requirements

• 8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business
• A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact
• Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design
• Hands-on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms
• Strong cross-functional muscle; you've worked effectively with paid media, creative, engineering, and analytics teams
• Comfort operating in a regulated category where compliance shapes what and how you test

Preferred

• Experience in telehealth, healthcare, insurance, or another regulated conversion funnel
• Familiarity with offer/pricing testing in subscription models
• SQL skills and experience building funnel dashboards

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited Paid Time Off
• Commuter Benefits
• Paid Holidays
• Short Term Disability
• Training & Development