Responsibilities

• Own and evolve the content strategy across a multi-brand healthcare portfolio, including early-stage and high-growth brands.
• Establish shared principles, playbooks, and standards while allowing for distinct brand voices and positioning.
• Serve as the senior content partner to each of these business units.
• Define content strategies that support brand awareness, demand generation, product adoption, and lifecycle marketing.
• Translate complex healthcare, clinical, and regulatory concepts into clear, compelling narratives for B2B, B2B2C, and consumer audiences.
• Ensure content aligns with brand positioning, value propositions, and go-to-market strategy.
• Oversee content across owned and paid channels, including Websites and landing pages.
• Thought leadership and educational content (whitepapers, webinars etc.).
• Email and lifecycle programs.
• Sales enablement and partner materials.

Requirements

• 10–15+ years of experience in content strategy, brand, or editorial leadership, with senior-level ownership.
• Proven success in B2B and B2B2C healthcare (digital health, wellness, medtech, pharma, payer, or provider experience strongly preferred).
• Experience overseeing multiple brands or products simultaneously, ideally within a portfolio or holding-company structure.
• Deep understanding of healthcare audiences, regulations, and trust-based communication.
• Strong executive presence with the ability to influence cross-functional leaders.
• Exceptional storytelling, editorial judgment, and strategic thinking.

Benefits

Orderly Wellness offers a comprehensive benefits package designed to support your health, financial well-being, and work-life balance. Benefits include medical, dental, and vision coverage with strong employer contribution, FSA and HSA options (with potential employer contributions), a 401(k) with company match, generous paid time off, paid parental leave, mental health and family-planning support, and access to professional development resources.