Responsibilities

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
• Identify opportunities to leverage synergies across segments while maintaining audience relevance
• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking
• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
• Own campaign content strategy and execution — from concept through deployment
• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity
• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas

Requirements

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments
• Demonstrated experience building and scaling content programs across multiple audiences or business units
• Proven ability to operate at both strategic and hands-on levels
• Experience leading and developing high-performing creative or content teams
• Strong editorial judgment and exceptional writing and storytelling skills
• Experience integrating content into demand generation and campaign strategies
• Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms
• Ability to translate complex healthcare and technology concepts into clear, compelling narratives
• Bachelor’s degree in Marketing, Communications, Journalism or related field
• Agency experience preferred

Benefits

• We offer comprehensive benefits and cultural perks including competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.