Responsibilities

• Lead development and execution of global content strategy and editorial plans aligned to business and campaign priorities.
• Apply and operationalize WeWork’s brand voice, tone, and messaging frameworks across marketing channels, in alignment with Marketing & Communications leadership.
• Translate business priorities into clear, customer-focused narratives and content approaches.
• Ensure messaging is consistent and effective across key touch-points (web, email, campaigns, and social), with content optimized for search and AI discoverability.
• Lead development of rich content across formats, including long- and short-form written content (articles, reports, case studies, web) and visual content (video, social, and multimedia assets) in partnership with Creative Director.
• Operate as a player-coach: directly write, edit, and develop content for priority initiatives while overseeing broader production.
• Translate strategies into clear briefs and scalable content programs across channels.
• Own and oversee marketing and brand copy across campaigns, website, email, product marketing, sales materials, and social.
• Directly execute high-impact content (e.g., key campaigns, launches, flagship thought leadership).
• Partner with Growth and Performance Marketing to develop and optimize content for paid channels (search, display, paid social, lifecycle), contributing to messaging across the funnel.

Requirements

• 7-10+ years of experience in content, copywriting, or editorial roles in a fast-paced, global environment.
• Strong portfolio demonstrating work product across brand, campaign, editorial, and digital content.
• Experience developing content strategies, editorial plans and executing across multiple channels.
• Demonstrated experience supporting or leading organic social content for B2B/Enterprise-level companies. Proficiency with social media platforms.
• Familiarity with performance marketing and conversion-focused copywriting.
• Solid understanding of SEO/GEO and digital content ecosystems.
• Excellent writing, editing, and storytelling skills.
• Ability to translate complex ideas into clear, engaging messaging.
• Experience managing or mentoring writers or small teams.
• Strong collaboration and stakeholder management skills.

Preferred

• Experience leveraging AI tools for content development is a plus.

Benefits

• Benefits: Full-time employees are eligible for comprehensive benefits (subject to applicable plans), including 20 days PTO, ~13 holidays, 80 hours paid sick time, 16 weeks parental leave, healthcare, 401k, and life/AD&D insurance.