Responsibilities - Translate the VP of Brand's brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community - Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response - Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value - Lead organic content workstreams for new product launches and brand initiatives - Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale - Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content - Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget - Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice - Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority - Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence - Develop ingredient storytelling and clinical narrative content that supports the brand's clinically proven positioning - Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates - Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight - Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager - Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development - Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms - Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production - Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing - Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection - Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 Requirements - 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables - Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution - Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook - Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Strong understanding of FTC compliance for supplement, health, or wellness content - Experience partnering with creative, copy, and influencer functions in a high-velocity content environment - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others - Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook - Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis - Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions - Thrives in a fast-moving, remote-first environment with a lean leadership structure Nice-to-have - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others Benefits - Flexible time off + 9 annual company holidays - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees - 100% company-paid Life Insurance and Short-Term Disability Coverage - 3% Employer contributions to 401(k) regardless of employee participation! (Free money) - Matching charitable contributions up to $2,500/year - $1,200/annual Work from Home (WFH) stipend - Employee recognition and rewards program - Calm app subscription - Pet insurance