Director of Content

Boston, MA (Hybrid)

$150K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 10 days ago

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Job Summary

Own editorial strategy and cross-brand content ownership across GGTC and RPAG, delivering long- and short-form assets, governing voice and compliance, and scaling freelance and AI-assisted workflows.

  • Lead cross-brand content calendars and cadence
  • Manage freelance writers and QA processes
  • Ensure regulatory review and brand alignment

Job Description

Responsibilities

  • Own editorial strategy and the content calendar across both Great Gray Trust Company (GGTC) and Retirement Plan Advisory Group (RPAG) brands
  • Produce long-form content assets including whitepapers, e-books, guides, and research reports (e.g., CIT Clarity Series, Private Markets, Fiduciary Forum)
  • Produce short-form content including blog posts and newsletter content on a consistent cadence for both brands
  • Govern brand voice and manage compliance review for all published content
  • Build and manage the outsource layer: brief, QA, and maintain feedback loops with FinServ specialist freelance writers and AI-assisted draft workflows
  • Measure content performance and contribute to content-to-MQE attribution reporting
  • Maintain RPAG monthly content cadence: blogs, toolkits, newsletter, and member spotlights
  • Maintain GGTC monthly content cadence: thought leadership, distributor briefs, executive blog posts, and newsletter
  • Produce cross-brand content series including CIT Clarity Series, Private Markets whitepaper, and Fiduciary Forum
  • Produce campaign-specific content — scripts, webinar content, infographics — to support growth and demand gen campaigns

Requirements

  • Bachelor’s degree and 8+ years of content or editorial experience, with financial services or retirement/Defined Contribution (DC) plan industry expertise
  • Demonstrated editorial management skills: ability to maintain a cross-brand content calendar and manage competing priorities from multiple internal stakeholders
  • Experience briefing, QA-ing, and managing freelance writers and/or content agencies
  • Working knowledge of regulatory review requirements for financial services content
  • Ability to maintain distinct brand voices for multiple entities (institutional vs. advisor-enablement audiences)
  • Strong writing, editing, and storytelling skills across long- and short-form formats
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Comfortable navigating ambiguity.
  • Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.

Benefits

  • Be an integral part of a high-growth organization!
  • Competitive compensation package
  • Group medical, dental and vision insurance
  • Employer-paid life and disability insurance
  • Annual well-being stipend
  • Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement
Great Gray Trust Company logo

Great Gray Trust Company

At Great Gray® we believe in – and are driven by – growth. In continually expanding and transforming retirement solutions through technology that streamlines, innovation that unlocks potential, and a mindset that reaches far beyond the status quo. Growth that brings new efficiencies, new possibilities, new goals to our customers. And to their customers. From acting as a trustee for CITs, where we transcend oversight by working to ensure assets are not just managed but maximized, to delivering modern approaches like our onboarding tool BoardingPass®, we never stop looking for smart ways to innovate and grow our industry. And ultimately, bring greater value to those we serve. Always listening, learning, applying new concepts on top of a long-standing reputation for fiduciary strength and expertise. Creating what’s next from a critical foundation of discipline and trust. Empowering our industry, customers, and ourselves to grow confidently. Disclosures:Great Gray Trust Company, LLC serves as Trustee for its bank collective investment trusts (“CITs” or “Funds”) and maintains ultimate fiduciary authority over the management of, and investments made in, the Funds. The Funds are not mutual funds as the Funds and their units are exempt from registration under the Investment Company Act of 1940 and the Securities Act of 1933, respectively. See full disclosures here: https://greatgray.com/wp-content/uploads/2025/05/Standard-Great-Gray-Disclosure-4.15.2025-rev5.9.pdf

Founded in 2023
Las Vegas, Nevada, USA
146 employees (8 in marketing)

Traffic Signals

Monthly Visitors
7.1K
Monthly Google Ads Budget
$12.2K
Traffic Source Mix
Search
32.7%
Direct
47.2%
Referral
6.4%
Social
12%
Paid
1.5%

Headcount Trend

Current headcount: ~146

Marketing Team

Marketing Team Size
8 (5% of company)
Marketing Roles Posted (Last 30 Days)
4

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