Director, Content & Editorial Strategy, B2B Commercial Marketing

USA (Remote)

$124K/yr – $140K/yrDirector/Executive10+ years expOther

Posted 6 weeks ago

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Job Summary

Own the content engine for a B2B services business, shaping strategy, governance, and cross-functional alignment to drive demand, pipeline, and brand outcomes.

  • Content Strategy & Governance: Define a comprehensive B2B content plan, supervise editorial quality, and ensure consistency across thought leadership, case studies, and sales enablement.
  • Executive Narrative & Social: Own executive thought leadership storytelling and social narrative with distribution alignment and governance playbooks.

Job Description

Responsibilities

  • Content Strategy & Leadership
  • Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.
  • Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.
  • Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.
  • Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.
  • Content Development & Editorial Oversight
  • Provide strategic direction and quality oversight for:
  • - Thought leadership and executive perspectives
  • - Client success stories and case studies
  • - Solution marketing and sales enablement content
  • - Website and digital experiences
  • Ensure messaging is customer-focused, differentiated, and outcome-oriented.
  • Social Media & Executive Narrative
  • Lead editorial strategy and narrative development across social media channels.
  • Develop and enhance executive thought leadership platforms and social presence.
  • Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization.
  • Establish governance, standards, and playbooks to ensure consistency and quality.
  • Cross-Functional Leadership
  • Partner closely with Solution Marketing, Field Marketing, Digital Marketing, Brand, Creative, and Sales teams.
  • Serve as the central content authority across the organization and drive alignment around messaging, positioning, and integrated content execution.

Requirements

  • 10+ years of B2B content strategy, editorial leadership, or content marketing experience.
  • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.
  • Demonstrated success in building content programs that drive pipeline growth and market differentiation.
  • Experience leading content teams and cross-functional initiatives in matrixed organizations.
  • Expertise across thought leadership, case studies, digital content, sales enablement, and social media.
  • Strong experience developing executive thought leadership and market-facing narratives.
  • Exceptional storytelling, editorial judgment, writing, and communication skills.
  • Strategic mindset with the ability to operate at both executive and hands-on levels.
  • Strong analytical capabilities with experience measuring and optimizing content performance.

Benefits

  • Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
  • Retirement Savings: Robust programs to help you secure your financial future.
  • Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
  • Career Growth Opportunities: Paths for advancement within a global organization.
  • Paid Training: Learn while you earn with award-winning learning platforms.
  • Paid Time Off: Competitive PTO packages to help you recharge.
  • Great Work Environment: Join an award-winning culture that values diversity and inclusion.