Responsibilities

• Own and execute a distribution-first content strategy aligned to brand authority and pipeline goals
• Turn launches, research, events, and major initiatives into multi-channel content engines across social, video, influencer, and community
• Build compounding content systems rather than one-off assets
• Own Skai’s organic social strategy and editorial calendar across priority platforms, leading our external agency
• Expand personality-led, video-first storytelling across LinkedIn, YouTube, and emerging channels
• Manage and scale “Retail Media Thursdays,” optimizing format, reach, and pipeline contribution
• Develop recurring formats, oversee publishing cadence, and guide high-performing scripts and narratives
• Build and scale influencer and creator partnerships within adtech and commerce media
• Activate customers and partners through structured advocacy, co-marketing, and UGC programs
• Translate Skai’s proprietary data and insights into shareable, conversation-driving content

Requirements

• 5–8 years in B2B SaaS content, social, brand, or community marketing
• Proven experience building video-first or social-led content programs
• Experience managing influencer or creator partnerships
• Experience aligning content to demand generation and ABM programs
• Strong understanding of distribution, platform algorithms, and audience growth mechanics
• Commercial mindset with the ability to connect content performance to revenue outcomes
• Fluent user of generative AI tools and modern content workflows
• Exceptional writing and storytelling skills and ability to operate with high autonomy