Responsibilities

• Sharpen Destructoid's point of view, voice, and visual identity so the brand travels natively beyond articles — into video, community, and events.
• Steward the brand consistently across every platform and format.
• Own the strategy to turn Destructoid's video heritage into repeatable, IP-able franchises built for TikTok, Reels, Shorts, and YouTube — vertical- and platform-native, not articles rebuilt as slideshows.
• Develop content formats that build loyalty and portable IP.
• Set the multimedia roadmap across video, live, and emerging formats.
• Grow owned, algorithm-independent channels — the Checkpoint newsletter, community, Discord — as a first-party audience you control.
• Partner with the commercial/sales team to grow non-advertising revenue: branded content, sponsorships, commerce and affiliate, events/tentpoles, and direct reader revenue — including testing whether subscription or membership can work on top of the newsletter and site.
• Turn brand and franchises into sellable, differentiated offerings for partners.
• Work with editorial team to set editorial vision, voice, and standards.
• Protect editorial integrity and independence.

Requirements

• 7+ years in digital media, content, or brand — ideally publisher- or media-side (not solely B2B/marketing content).
• A track record building social-first video and multimedia franchises and growing audiences across platforms.
• Commercial fluency: hands-on experience with branded content, commerce/affiliate, events, subscriptions, or memberships as real revenue lines.
• Comfort owning a budget and outcomes; you think like a GM, not just as a content strategist.
• The ability to move fluidly between high-level strategy and day-to-day execution.
• Fluency in gaming and enthusiast culture, and how it behaves on social.
• Data literacy — you set KPIs and use them to steer.

Preferred

• A passion for gaming.
• A network in the gaming/creator industry.
• Experience with community platforms (Discord, forums) and newsletter monetization.
• A history of modernizing a legacy brand into contemporary, ownable IP.