Responsibilities

• Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Leads a team to embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivate talent through coaching and training.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels.
• 3 years of people leadership experience in building, managing and/or developing high-performing teams.
• Proficiency in Product Marketing, including developing marketing plans, performance reporting, and driving incremental growth.
• Skilled in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Ability to analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

Preferred

• Strategic Prioritization & Execution: Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
• Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies.
• Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
• Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.