Responsibilities - Design and refine audience profiling frameworks, including survey architecture and segmentation logic - Engineer and validate psychographic and behavioral models (e.g., HEXACO or similar frameworks) - Develop scoring methodologies and ensure statistical integrity of outputs - Evaluate model fidelity and improve predictive accuracy across audience systems - Design testing frameworks to validate predictive models and audience tools - Conduct A/B testing, back-testing, and experimental analysis against real-world consumer and campaign outcomes - Define and track KPIs related to predictive accuracy, audience lift, and marketing performance - Build repeatable validation protocols that ensure outputs remain credible, scalable, and measurable - Apply machine learning and AI-enabled tools to consumer datasets - Partner with engineering teams to operationalize models and audience segments within the broader product stack Requirements - Bachelor’s or Master’s degree in Statistics, Behavioral Science, Economics, Data Science, Computer Science, Applied Math, or similar quantitative field (PhD-level rigor a plus) - 4–7+ years of experience in consumer insights, analytics, behavioral research, or data science - Strong foundation in: Statistical modeling - Survey design & psychometrics - Audience segmentation and profiling - Behavioral science and predictive modeling - Proficiency in Python, R, SQL, or similar analytics tools - Experience designing testing frameworks or validation systems for analytics or audience models - Familiarity with AI-driven tools, modeling systems, or machine learning applications - Experience working with large datasets and translating analytical findings into business outcomes - Ability to operate independently and move projects forward without heavy oversight Nice to have - PhD-level rigor a plus Benefits - A competitive salary and great benefits package, including full medical, dental, and vision - A matching 401(k) - Paid maternity/paternity leave - Pet insurance - Monthly wellness benefits - Annual education credit - Unlimited PTO and paid holidays - The opportunity to work with cutting-edge AI technologies - A hybrid model (in-office Tuesday–Thursday each week)