Director, Consumer Growth & Revenue

District of Columbia, USA (On-site)

$140K/yr – $160K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the fulsome consumer growth engine across subscriptions, memberships, newsletters, podcasts, events, and future products.

  • Growth & Revenue Ownership: own the consumer growth engine across subscriptions, memberships, newsletters, podcasts, events, and future products.
  • Experimentation & Monetization: lead testing on acquisition, retention, pricing, packaging, paywalls, and promos to lift LTV.
  • Cross-functional Leadership: align Editorial, Creative, Audience Development, Analytics, and Exec to launch campaigns and measure impact.

Job Description

Own the fulsome consumer growth engine across subscriptions, memberships, newsletters, podcasts, events, and future products.

  • Growth & Revenue Ownership: own the consumer growth engine across subscriptions, memberships, newsletters, podcasts, events, and future products.
  • Experimentation & Monetization: lead testing on acquisition, retention, pricing, packaging, paywalls, and promos to lift LTV.
  • Cross-functional Leadership: align Editorial, Creative, Audience Development, Analytics, and Exec to launch campaigns and measure impact.
The Bulwark logo

The Bulwark

The Bulwark was founded to provide analysis and reporting in defense of America’s liberal democracy.We publish written articles and newsletters. We create podcasts and YouTube videos. We give political analysis from experts who have spent their lives in the business.Some of what we do is behind a paywall. Most of what we do is not. That’s because we are a mission-based organization first and a business second. And you can’t help save democracy from behind a paywall.

Founded in 2019
21 employees (19 in marketing)

Traffic Signals

Monthly Visitors
2.9M
Traffic Source Mix
Search
19.3%
Direct
49.1%
Referral
26.2%
Social
5.2%
Paid
0.1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
16 (76% of company)
Marketing Roles Posted (Last 30 Days)
1

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