Director, Community Engagement & Strategic Content

Alexandria, VA (Hybrid)

$105K/yr – $132K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead the design and operation of a high-trust member community and content engine for SHRM CID, turning research into actionable employer resources.

  • Own the design and delivery of a high-trust member community and content engine.
  • Must-have: 10+ years in enterprise communications or thought leadership.
  • Collaborate across teams to translate research into advisory-ready solutions and enterprise briefs.

Job Description

Responsibilities

  • Support the development and operationalization of a high-impact member community and strategic content engine that positions the SHRM Center for Inclusion and Diversity (C-I-D) as a trusted, evidence-based resource for employers.
  • Translate research, benchmarking insights, and market signals into actionable content, case studies, and community experiences that are legally compliant, workplace unifying, and business accretive.
  • Community Engagement Coordination: Assist in the design and implementation of a high-trust member community, engaging senior HR leaders, Chief Diversity Officers, and business executives.
  • Content Development Support: Collaborate with SHRM Thought Leadership operations to deliver strategic content, including labor economic impacts and business implications.
  • Multi-Platform Content Production: Work with internal teams to produce and distribute strategic content across multiple platforms.
  • Case Study and Briefing Development: Support the creation of enterprise-grade case studies and translate research into briefings and thought leadership materials.
  • Narrative and Compliance Alignment: Ensure all content aligns with C-I-D’s framing and compliance standards.
  • Advisory Services Support: Assist in translating insights into advisory-ready solutions and support business development activities.
  • Operational Process Improvement: Help build and maintain systems connecting research, content, community, and revenue streams.

Requirements

  • Experience: Minimum ten years in enterprise communications, content development, thought leadership, community building, or advisory environments.
  • Skills: Ability to coordinate projects, translate complex concepts into actionable deliverables, and work collaboratively across teams.
  • Professionalism: Strong communication skills and ability to operate effectively in visible, cross-functional environments.
  • Platform Proficiency: Proficient in Microsoft Office or Google Workspace; able to produce professional deliverables.
  • CRM Experience: Familiarity with CRM and community platforms such as Salesforce.
  • Data Orientation: Comfortable leveraging data and AI tools to support content development and community engagement.

Benefits

  • health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
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SHRM

4.3 Glassdoor

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948
Alexandria, Virginia, USA
2.3K employees (235 in marketing)
82% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$114.7K
Traffic Source Mix
Search
43.9%
Direct
46.8%
Referral
6.8%
Social
1.3%
Paid
1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
186 (8% of company)
Median Career Experience
10 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant • $1.5M

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