Director of Communications & PR

New York City, NY (Remote)

$200K/yr – $250K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the investor narrative and founder visibility, turning Cleo’s traction into credible, media-at-scale signals that shape how investors and industry reporters perceive the company.

  • Investor Narrative Ownership
  • Founder & CEO Visibility
  • Strategic Storytelling across top-tier media and crisis readiness

Job Description

Build and own Cleo's investor-facing narrative, elevating coverage to tier-1 press while translating consumer traction into investor signals and protecting the company's reputation.

  • Growth/PR Narrative: Own investor-facing storytelling across media, investor events, and founder positioning.
  • Investor Press Strategy: Lead PR to move coverage from consumer reviews to top-tier business and investor outlets.
  • Industry Positioning: Position Cleo alongside leading players and push for category-defining narratives where earned impact warrants it.
  • Messaging Consistency: Ensure a compelling, scalable story that reflects Cleo's scale and ambition across channels.
  • Founder Visibility: Build CEO thought leadership across LinkedIn, podcasts, essays, and speaking stages.
  • Platform Appearances: Secure appearances on investor and founder platforms (e.g., 20VC, Lenny's Podcast, TechCrunch Disrupt).
  • Thought Leadership Writing: Craft shareholder letters, category commentary, and conviction pieces to elevate the founder voice.
  • Investor Signals: Turn consumer traction into investor signals; surface data-driven stories with Growth and Brand.
  • Data-led Narratives: Build pipelines around spending, financial health, and subscriber milestones for earned media.
  • Reputation & Crisis: Build and protect Cleo's reputation and define crisis communications for a regulated fintech product.
Cleo logo

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016
London, England, GBR
520 employees (81 in marketing)
67% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
487.9K
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
39.3%
Direct
48.8%
Referral
7.8%
Social
1.9%
Paid
2.1%

Headcount Trend

Current headcount: ~540

Marketing Team

Marketing Team Size
48 (9% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$138.8M
Last Raise
$81.3M
Series C, 3 years ago

Funding History

  • Jun 2022
    Series C • $81.3M
  • Dec 2020
    Series B • $44M
  • Jun 2019
    Debt Financing

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