Director, Commercialization API Platform Partnerships at Criteo | Boston, MA | $212K/yr – $265K/yr

Criteo

Director, Commercialization API Platform Partnerships

Boston, MA (Hybrid)

$212K/yr – $265K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social and discovery strategy for global clients, shaping POV, advisory content, and cross-functional GTM to make Criteo the credible partner for social commerce growth.

Social & Discovery Strategy: craft the go-to-market stance, messaging, and playbooks across prospecting, discovery, retargeting, and loyalty.
Executive Advisory: lead C-level and VP-level discussions, QBRs, and integrated planning with cross-functional teams.
Product & Partnerships input: translate market needs into roadmap and partnerships that unlock social/discovery use cases and measurable commerce outcomes.

Job Description

Responsibilities

Set the Criteo POV on social and how it complements walled gardens in modern media activation.
Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce media.
Translate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.
Strategy & positioning for Social & Discovery
Expand Criteo’s global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.
Client advisory & executive engagement
Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles.
Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo’s strengths in commerce and performance media.
Turn early wins into repeatable case studies and narratives in partnership with Marketing & Comms.

Go-to-market & sales enablement

Partner with GTM, Sales and Account Strategy teams (especially for XL clients) to embed Social thinking into day-to-day selling motions.
Define qualification criteria and “best next product” scenarios where Criteo’s offerings should be part of a client’s social/discovery stack.
Product partnership & roadmap influence
Act as the market voice of social into Product & R&D: codify client needs, competitive insights, and gaps into clear roadmap input.
Partner with Product teams to ensure formats, targeting, measurement, and integrations support modern social/discovery use cases
Ecosystem relationships & partnerships
Build and maintain senior relationships with social platforms, social buying tools, and key agency partners, positioning Criteo as a strategic commerce partner in the social ecosystem.
Identify and evaluate partnership opportunities (e.g., API integrations, Alpha testing, measurement collaboration, joint case studies etc.) that strengthen Criteo’s relevance in the social/discovery landscape to strengthen the company’s position in the ecosystem? (as needed) ,Represent Criteo at industry events and thought leadership forums on topics spanning social, discovery, and commerce media.

Requirements

10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms.
Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions.
Demonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy).
Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks.
Bachelor’s degree required; a master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).

Preferred

Master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).

Benefits

🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

Criteo

Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

Founded in 2005

FRA

3.9K employees (690 in marketing)

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