Own the Acute Care commercial marketing strategy and cross-functional go-to-market for a medical technology business, aligning with corporate goals and driving pipeline.

• Lead integrated GTM plans across digital, field, events, content, and partners to generate qualified leads.
• Must-have: 8+ years in commercial marketing or product management with B2B healthcare exposure.
• Standout: Direct collaboration with Sales Leadership on ABM for strategic health systems and IDNs.

Responsibilities

• Develop and own the commercial marketing strategy for the Acute Care business, aligned with corporate and business unit strategies and goals.
• Conduct market assessments, segmentation, and targeting to identify and prioritize high-value customer segments and growth opportunities.
• Define clear positioning, messaging, and value propositions for Acute Care products and services, tailored by segment and stakeholder (e.g., clinicians, administrators, procurement).
• Lead the annual and quarterly marketing planning process (objectives, strategies, tactics, budgets, KPIs) for Acute Care.
• Use market insights, competitive intelligence, and customer feedback to refine strategy and inform business decisions.
• Design and execute integrated go-to-market plans and campaigns (digital, field marketing, events, content, and partner programs) that generate qualified leads and drive pipeline and revenue in Acute Care.
• Develop commercialization and commercial launch plans for new products, enhancements, and key initiatives.
• Partner with Sales Leadership to build account-based marketing (ABM) strategies for strategic health systems and IDNs.
• Optimize marketing mix and channels to maximize ROI; continuously test, learn, and refine programs based on performance data.
• Create and maintain sales enablement tools and resources, including presentations, brochures, product decks, playbooks, case studies, objection-handling guides, and competitive battlecards.