Responsibilities

• Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that projects are produced completely and efficiently.
• Set strategic principles for client search initiatives based on objectives
• Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
• Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

Requirements

• 8+ years of progressive levels of paid search experience with several years in the Commerce space
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
• Experience with organic and paid search
• Experience applying search marketing to brand-building and direct response initiatives
• Experience with Amazon AAP/Display a plus
• Strong command of search engine research and reporting resources
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool
• Demonstrated leadership and management skills
• Demonstrated business acumen and a track record of success in the media/marketing services profession

Preferred

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.