Director of Client Marketing Services, Agency (health tech, biotech) at KNB Communications | USA | $100K/yr – $120K/yr

KNB Communications

Director of Client Marketing Services, Agency (health tech, biotech)

USA (Remote)

$100K/yr – $120K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape integrated healthcare marketing strategy for clinical, tech, and life sciences clients, turning advisory insights into measurable programs that increase awareness, engagement, and growth.

Growth & Campaigns: Lead multi-channel programs across paid media, social, content, email, and SEO to drive demand
Cross-Functional Collaboration: Partner with PR, account, creative, and digital teams to deliver cohesive campaigns
Measurement & Growth Strategy: Develop ROI-focused reporting, analyze KPIs, and translate insights into expansion opportunities

Job Description

Responsibilities

Lead integrated marketing strategy for healthcare, health tech, and life sciences clients
Serve as a senior strategic advisor to client stakeholders and leadership teams
Develop and oversee measurable marketing programs that drive awareness, engagement, lead generation, and growth
Partner with PR, account, creative, and digital teams to deliver cohesive campaigns
Guide paid media, social media, content, email, SEO, and lead generation initiatives
Evaluate campaign performance, analyze KPIs, and provide strategic recommendations
Develop reporting methodologies that clearly communicate ROI and business impact
Identify opportunities for client growth and expanded agency services
Mentor junior team members and support cross-functional collaboration
Support business development efforts, proposals, and client pitches

Requirements

Bachelor’s degree in marketing, communications, or related field
10+ years of digital or integrated marketing experience
Agency experience strongly preferred
Experience leading client strategy and presenting to executive stakeholders
Strong understanding of paid media, analytics, SEO, social media, content marketing, and campaign reporting
Exceptional communication, leadership, and organizational skills
Ability to manage multiple clients and priorities in a fast-paced agency environment
Healthcare, biotech, or life sciences marketing experience preferred
Google Ads and Google Analytics experience/certifications
HubSpot experience preferred

Preferred

Experience with Cision, Muck Rack, and/or Sprout Social
Basic HTML or web development familiarity
Experience with PR or healthcare communications agency background
Website and landing page strategy experience
Marketing operations or process development experience

Benefits

Constant growth and career development opportunities
Innovative and award-winning expertise
Diverse, energetic, positive culture
Collaborative, inclusive, engaging process
Excellent benefits, including health, PTO, and 401k
Never waste time commuting to an office

KNB Communications

The healthcare industry deserves its own specialized communications firm - one that is direct, passionate and understands the complexities and challenges of an evolving market.Our innovative approach combines PR with PR-driven marketing techniques delivering measurable results. We increase our clients' value and help them to cultivate lasting relationships with their many stakeholders.Since our founding in 1998 as the first healthcare technology PR firm, KNB has focused on strengthening the credibility and raising the visibility of our clients and inspiring a meaningful dialogue in healthcare.

Founded in 1998

Stamford, Connecticut, USA

42 employees (10 in marketing)

www.knbcomm.com