Director, Campaign Strategy (California) at McGraw Hill LLC. | Los Angeles County, CA

McGraw Hill LLC.

Director, Campaign Strategy (California)

Los Angeles County, CA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive cross-functional California state adoption campaigns from strategy through launch.

Own end-to-end California state adoption campaigns from product development through launch.
Must-have: ability to lead cross-functional initiatives and influence stakeholders.
Standout: serves as the liaison to the California Department of Education with direct meeting representation.

Job Description

Responsibilities

Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
Integrate voice-of-the-customer insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
Establish timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign execution.
Serve as the primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings and information sessions.
Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory teams to ensure compliance, asset delivery, and overall campaign readiness.
Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, and sampling) while supporting additional Southwest adoption campaigns and strategic initiatives.

Requirements

Bachelor’s degree required.
Background in K–12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
Proven ability to lead complex, cross-functional initiatives and effectively influence stakeholders at multiple levels.
Strong understanding of market research, competitive analysis, and integrating voice-of-the-customer insights into decision-making.
Excellent organizational skills with the ability to manage multiple timelines and high-stakes deliverables.
Exceptional written and verbal communication skills (including executive presentations), along with proficiency in Microsoft Office and CRM tools such as Salesforce.
As this position requires traveling by car, we require candidates to have a valid driver’s license with the ability to drive a car in the designated territory.

Benefits

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey.
Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention.
Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives.
It\'s an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.
Click here to learn more about our benefit offerings.

McGraw Hill LLC.

We are a leading global education company that partners with millions of educators, learners and professionals around the world. At McGraw Hill, we believe that your diverse experiences enrich the way you learn, teach and grow. Every educator teaches differently. Every institution has a unique approach. Every learner forges their own path to become who they want to be. We know that no two journeys are the same – and support your path, wherever it may take you. Our mission is to guide you along the path to unlock your potential, no matter where your starting point may be. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the people and communities we serve. For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners – and will continue to support and celebrate your efforts every step of the way.Find your path to what’s possible. Learn more at https://careers.mheducation.com/

Founded in 1900

New York, New York, USA

7.6K employees (1,730 in marketing)

www.mheducation.com